Next pageHow it
works
Hands typing on a mobile phone

LIVE CHEDDAR UPDATES Twitter

GREAT START-UPS START HERE.

Real-world knowledge and in-demand skills.
For ambitious dreamers. For innovative disruptors.
For fearless enterprisers.

People typing on their mobile phone

HOW IT WORKS

Discover a bold, innovative new way to learn the secrets of digital business. Welcome to a 21st-century MBA degree.
Previous pageHome Next pageMobile
program
Previous pageHome Next pageMobile
program
A woman typing on her mobile device

HOW IT WORKS

Mobile Program

With Strayer’s Digital Entrepreneurship MBA, you can get your MBA degree entirely on your smartphone/tablet using Facebook groups.

LEARN. Watch classes live, or replay later. Insert questions to your professor during live lectures. Participate in weekly discussions by posting video responses right from your phone.

 

COMMUNICATE. Receive notifications from classmates. Speak securely with your classmates without exchanging phone numbers. Video conference with your professors and advisors on your mobile phone.

MANAGE. Switch to a computer desktop interface at any time. Take and share photos relevant to your coursework. Choose to let classmates know if you’re free for a study session.

Computer, Tablet and Laptop
Previous pageHow it
works
Next pageNo traditional
textbooks
Previous pageHow it
works
Next pageNo traditional
textbooks

HOW IT WORKS

No Traditional Textbooks

The Strayer Digital Entrepreneurship MBA doesn’t require you to invest in massive textbooks. Instead, our entire curriculum is built on industry-relevant case studies and business readings selected by Cheddar CEO Jon Steinberg – all available for instant access on your mobile device or desktop. You’ll learn from engaging, popular books about trendsetting companies, including Googled: The End of the World as We Know It by Ken Auletta; Netflixed: The Epic Battle for America’s Eyeballs by Gina Keating; and Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal by Nick Bilton.

Two women looking at a tablet screen
Previous pageMobile
program
Next pageWhat you'll
learn
Previous pageMobile
program
Next pageWhat you'll
learn
A collage of students

What You'll Learn

Real-world knowledge and in-demand skills. For ambitious dreamers, innovative disruptors and fearless enterprisers.
Previous pageNo traditional
textbooks
Next pageCourse
content
Previous pageNo traditional
textbooks
Next pageCourse
content
A man looking at his mobile phone

What You'll Learn

Course Content

Combining cutting-edge media insights with practical business skills, Strayer’s Digital Entrepreneurship MBA puts you on the front lines of 21st-century business with exceptional, easily accessible content covering everything from leadership to branding to product management.

You’ll learn through videos shot by Cheddar, one of Fast Company’s 2017 Top 10 Most Innovative Companies in Media. You’ll watch selected lectures delivered by Cheddar founder and CEO Jon Steinberg from the trading floor of the New York Stock Exchange. And you’ll engage with assignments and case studies featuring innovative companies such as Apple and Tesla.

Previous pageWhat you'll
learn
Next page12
courses
Previous pageWhat you'll
learn
Next page12
courses

What You'll Learn

12 Courses

Learn more below about the revolutionary courses offered in our innovative Digital Entrepreneurship MBA* program.

  1. High Growth Digital Startup Management

    Mastering the Skills Necessary to Manage and Grow a Digital Business

    There’s a lot that goes into managing a high growth digital startup. This course will provide valuable information related to how to organize and grow the core financial and procedural operations of a digital media business. Topics covered include an overview of people management, organizational design, sales, social media marketing, competition, funding methods, metrics, contracts/legal and when to sell a startup.
  2. Digital Media Business Operations

    Leading Your Digital Business to Thrive in a Rapidly Changing Environment

    Day to day operations at a digital media company are fast-paced. This course will provide an overview of the operational, sales and marketing skills specific to a digital media business. Topics covered include digital media platforms, industry trends, operating a distributed media company, analytics and optimization, video, social media management, digital advertising sales, and client management/reporting.
  3. Technology and Product Management

    Successfully Launching Your Digital Brand Using Technology and Innovation

    You’ll need talent and technology to ensure that your digital media business is a success. This course will provide an overview on how to develop and take a digital software, media site or product to market. Topics covered include landscape analysis, product design and description, production, project management, launch, key metrics, monetization, fostering feedback, product improvement, and business growth/development.
  4. Marketing Management

    Marketing and PR in the 21st Century

    As a digital entrepreneur, you’re never far from marketing. This course will delve into creating Marketing and PR strategies to grow your digital media business. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media, and creating a buzz. An overview of SEO, Analytics, ROMI, and formulating Marketing and PR plans will be included as well.
  5. Financial Accounting for Managers

    Understanding Capital Raising Options for Digital Media Companies

    It takes funding to develop and grow your startup. This course will discuss methods to raise capital for your digital media business. Topics covered include identifying key players, venture capitalists, negotiation, financing stages, convertible debt, the term sheet, the capitalization table, letters of intent and associated legal implications.
  6. Leadership and Organizational Behavior

    Leadership, Grit and Bridging the Soft Skills Gap

    You are leading the way at your digital startup. This course introduces strategies to inspire, motivate and build soft skills, grit and resilience in your employees. Topics covered include talent development, fostering professionalism, followership, teamwork, grit, growth mindset, critical thinking and decision making.
  7. Strategic Management

    Think Like a CEO: Business Strategy and Building Competitive Advantage

    Learn to think like a digital business CEO. Discover how to create a strategy that builds competitive advantage, and lead your team to deliver it. Topics covered include strategic thinking, business strategy formulation, creating new markets, gaining competitive advantage, advertising, competing, business development and growth.
  8. Business Communication

    Using Social Media to Boost Your Personal Brand

    You are the most important brand. This course will introduce methods to boost your communication skills and personal brand in a digital business setting using a variety of tools such as video, Skype and social media platforms like LinkedIn and Twitter. Topics covered include thought leadership, brand development, presentations, content curation, company/group interactions and trending topics.
  9. Managerial Economics

    The Impact of the U.S. and Global Economy on Your Business

    This course demonstrates how the U.S. and global economy function and how they impact your digital media business. Topics covered include the power of markets, economic incentives, productivity and human capital, financial markets, government and political influence, the Federal Reserve, trade, and globalization.
  10. Financial Management

    Financial Management: From Wall Street to Board Room

    Understanding financial concepts from board room basics to Wall Street wisdom is crucial at your digital startup. This course will provide an overview of key financial principles, statements and reports. Topics covered include financial concepts and analysis, the stock market, mergers and acquisitions, and financial statement development and evaluation.
  11. Law, Ethics and Corporate Governance

    Understanding the Legal and Ethical Considerations Critical to Running a Digital Start-Up

    Understand how to apply ethics and evaluate the legal environment when making business decisions in the digital age. This course reviews approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership at a digital startup. Learners will analyze the impact of management decisions, corporate governance, and the leader's individual conduct on a digital media business' ability to protect its business and meet its obligations to stakeholders.
  12. Business Statistics

    Statistics for Strategic Decision Making

    It’s all about the numbers. This course provides an overview of data analytics and statistics using tools such as Excel to make strategic business decisions. Topics covered include Excel basics, data analysis and exploration, statistical concepts, and business decision making using analytics.

*Availability subject to state regulatory approvals – may not be available in your state.

 

Previous pageCourse
content
Next pageKey
learnings
Previous pageCourse
content
Next pageKey
learnings
A woman typing on her laptop in a coffee shop

What You'll Learn

Key Learnings

What savvy entrepreneurs need to know.

The Digital Entrepreneurship MBA gives you a solid foundation for future success in an increasingly digital business world.

LEADERSHIP. Inspire, motivate and build soft skills in your employees. Create a strategy that builds (and delivers) competitive advantages. Use data analytics to make strategic business situations.

ENTREPRENEURSHIP. Organize and grow the financial and procedural operations of a digital media business. Cultivate operational, sales and marketing skills. Develop and take digital sites and products to market.

MARKETING AND BRANDING. Create marketing and PR strategies to grow digital businesses. Polish your brand using social media. Apply ethics when making digital business decisions. Close business deals successfully.

FINANCE AND ACCOUNTING. Explore how the U.S. and global economy can impact digital businesses. Grasp basic financial principles and create (and understand) financial reports. Raise capital for digital media businesses the right way.

Previous page12
courses
Next pageTen Tips for
Startup Success
Previous page12
courses
Next pageTen Tips for
Startup Success
A woman typing on her laptop in a coffee shop

What You'll Learn

10 Steps to Building a Great Start-up

Step 1: Get Business Training

Before you get started, you’ll need to learn the basics. Enrolling in a business program at an accredited university is an ideal way to get the information you need to successfully set up and run your start-up.

Step 2: Create a Plan

As the old saying goes, “If you fail to plan, you plan to fail.” Creating a business plan ensures that you’ve done your homework and can meet your strategic goals and objectives. This plan lays the foundation for your start-up.

Step 3: Choose a Location

You know what they say in real estate: “Location! Location! Location!” You’ll need to determine the best location for your start-up based on your target market, budget, industry research and business needs. Choose with care – this decision will have a significant impact on your success.

Step 4: Secure Your Financing

It takes money to make money. You’ll need to obtain funding for your start-up, whether it’s through self-funding, a partnership, business loans or grants obtained through a bank or other institution, or additional investors.

Step 5: Develop a Structure

There are several types of businesses. Each type has its advantages and disadvantages. You’ll need to choose the right structure to fit your objectives, whether that’s a sole proprietorship, a partnership, a limited liability company (LLC), a corporation or an S corporation.

Step 6: Register Your Name

You won’t go far without a name. It’s necessary to register your start-up under a Doing Business As (DBA) name. You can do so through your county clerk’s office or with your state government.

Step 7: Register for Taxes

You must also register with your state for a tax ID number, worker’s compensation, unemployment and disability insurance. Tax obligations, of course, vary by state and are usually related to employment and income taxes. You’ll register through your state’s registration site. As a business owner, you’ll need to adhere to federal and local tax policies as well.

Step 8: Get Your Licenses

It’s important to obtain several federal and state permits and licenses to legally run your start-up. Be sure to get these in place.

Step 9: Know Your Responsibilities

Being the boss has its perks, but it comes with responsibilities too. You must obtain an Employer Identification Number (EIN), set up records for withholding taxes, comply with employee eligibility verification, register your state’s new hire reporting program, get worker’s compensation insurance, post required notices, file your taxes, set up recordkeeping and keep informed about the latest requirements for being an employer.

Step 10: Find a Mentor

There’s a lot to learn. Why go it alone? You may already have a mentor or know a local businessperson whom you admire. Either way, it pays to build a rapport with an experienced person who can help you in the early stages of your start-up. Someone who has been there already will be a valuable resource for you. Don’t have anyone in mind? Reach out to the Small Business Association for advice or assistance.

BONUS TIP: Use Your Grit

It takes a lot to get a start-up off the ground and bring it to the point of producing profits. You’ll need lots of resilience to deal with early setbacks and frustrations. Your start-up won’t become a success overnight. Hang in there and show your clients and competitors what you’re made of. The biggest predictor of success is your ability to bounce back. Show your grit and be persistent! Remember: When the going gets tough, the tough get tougher.

Previous pageKey
learnings
Next pageMore
Details
Previous pageKey
learnings
Next pageMore
Details
Collage of people on their mobile phone

More Details

Your digital business future is more flexible, more affordable and more possible than ever. Here’s what you need to know about admissions.
Previous pageTen Tips for
Startup Success
Next pageAdmissions
and tuition
Previous pageTen Tips for
Startup Success
Next pageAdmissions
and tuition

More Details

Admissions and tuition

Requirements for Applicants

  • A completed application form
  • Proof of completion of a Baccalaureate degree from an accredited college or university
  • Official copies of transcripts from all other colleges or universities attended
  • Satisfactory performance in at least one of the following areas:
    • Graduate Management Admission Test (GMAT) (450 or better)
    • Graduate Record Examination (GRE) (1,000 or better)
    • A 2.5 undergraduate GPA
    • Evidence of graduate potential (interview with a Campus Dean required)

 

Tuition

$2,940 Per Course & 12 courses = $35,280

Tuition may differ based on original date of enrollment.

For a full listing of applicable tuition, please click here.

Previous pageMore
details
Next pageRequest
Information
Previous pageMore
details
Next pageRequest
Information

Request Information

Ready to get started? Apply now.
1-844-837-5527

You consent to receive autodialed marketing calls or text from Strayer at the phone number you provided. Consent is not required to purchase goods or services. You can always call us at 866-314-3547.

Previous pageAdmissions
and tuition
Previous pageAdmissions
and tuition