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Real-world knowledge and in-demand skills.
For ambitious dreamers. For innovative disruptors.
For fearless enterprisers.
HOW IT WORKS
With Strayer’s Digital Entrepreneurship MBA, you can get your MBA degree entirely on your smartphone/tablet using Facebook groups.
LEARN. Watch classes live, or replay later. Insert questions to your professor during live lectures. Participate in weekly discussions by posting video responses right from your phone.
COMMUNICATE. Receive notifications from classmates. Speak securely with your classmates without exchanging phone numbers. Video conference with your professors and advisors on your mobile phone.
MANAGE. Switch to a computer desktop interface at any time. Take and share photos relevant to your coursework. Choose to let classmates know if you’re free for a study session.
HOW IT WORKS
No Traditional Textbooks
The Strayer Digital Entrepreneurship MBA doesn’t require you to invest in massive textbooks. Instead, our entire curriculum is built on industry-relevant case studies and business readings selected by Cheddar CEO Jon Steinberg – all available for instant access on your mobile device or desktop. You’ll learn from engaging, popular books about trendsetting companies, including Googled: The End of the World as We Know It by Ken Auletta; Netflixed: The Epic Battle for America’s Eyeballs by Gina Keating; and Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal by Nick Bilton.
What You'll Learn
Combining cutting-edge media insights with practical business skills, Strayer’s Digital Entrepreneurship MBA puts you on the front lines of 21st-century business with exceptional, easily accessible content covering everything from leadership to branding to product management.
You’ll learn through videos shot by Cheddar, one of Fast Company’s 2017 Top 10 Most Innovative Companies in Media. You’ll watch selected lectures delivered by Cheddar founder and CEO Jon Steinberg from the trading floor of the New York Stock Exchange. And you’ll engage with assignments and case studies featuring innovative companies such as Apple and Tesla.
What You'll Learn
Learn more below about the revolutionary courses offered in our innovative Digital Entrepreneurship MBA* program.
High Growth Digital Startup Management
Mastering the Skills Necessary to Manage and Grow a Digital BusinessThere’s a lot that goes into managing a high growth digital startup. This course will provide valuable information related to how to organize and grow the core financial and procedural operations of a digital media business. Topics covered include an overview of people management, organizational design, sales, social media marketing, competition, funding methods, metrics, contracts/legal and when to sell a startup.
Digital Media Business Operations
Leading Your Digital Business to Thrive in a Rapidly Changing EnvironmentDay to day operations at a digital media company are fast-paced. This course will provide an overview of the operational, sales and marketing skills specific to a digital media business. Topics covered include digital media platforms, industry trends, operating a distributed media company, analytics and optimization, video, social media management, digital advertising sales, and client management/reporting.
Technology and Product Management
Successfully Launching Your Digital Brand Using Technology and InnovationYou’ll need talent and technology to ensure that your digital media business is a success. This course will provide an overview on how to develop and take a digital software, media site or product to market. Topics covered include landscape analysis, product design and description, production, project management, launch, key metrics, monetization, fostering feedback, product improvement, and business growth/development.
Marketing and PR in the 21st CenturyAs a digital entrepreneur, you’re never far from marketing. This course will delve into creating Marketing and PR strategies to grow your digital media business. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media, and creating a buzz. An overview of SEO, Analytics, ROMI, and formulating Marketing and PR plans will be included as well.
Financial Accounting for Managers
Understanding Capital Raising Options for Digital Media CompaniesIt takes funding to develop and grow your startup. This course will discuss methods to raise capital for your digital media business. Topics covered include identifying key players, venture capitalists, negotiation, financing stages, convertible debt, the term sheet, the capitalization table, letters of intent and associated legal implications.
Leadership and Organizational Behavior
Leadership, Grit and Bridging the Soft Skills GapYou are leading the way at your digital startup. This course introduces strategies to inspire, motivate and build soft skills, grit and resilience in your employees. Topics covered include talent development, fostering professionalism, followership, teamwork, grit, growth mindset, critical thinking and decision making.
Think Like a CEO: Business Strategy and Building Competitive AdvantageLearn to think like a digital business CEO. Discover how to create a strategy that builds competitive advantage, and lead your team to deliver it. Topics covered include strategic thinking, business strategy formulation, creating new markets, gaining competitive advantage, advertising, competing, business development and growth.
Using Social Media to Boost Your Personal BrandYou are the most important brand. This course will introduce methods to boost your communication skills and personal brand in a digital business setting using a variety of tools such as video, Skype and social media platforms like LinkedIn and Twitter. Topics covered include thought leadership, brand development, presentations, content curation, company/group interactions and trending topics.
The Impact of the U.S. and Global Economy on Your BusinessThis course demonstrates how the U.S. and global economy function and how they impact your digital media business. Topics covered include the power of markets, economic incentives, productivity and human capital, financial markets, government and political influence, the Federal Reserve, trade, and globalization.
Financial Management: From Wall Street to Board RoomUnderstanding financial concepts from board room basics to Wall Street wisdom is crucial at your digital startup. This course will provide an overview of key financial principles, statements and reports. Topics covered include financial concepts and analysis, the stock market, mergers and acquisitions, and financial statement development and evaluation.
Law, Ethics and Corporate Governance
Understanding the Legal and Ethical Considerations Critical to Running a Digital Start-UpUnderstand how to apply ethics and evaluate the legal environment when making business decisions in the digital age. This course reviews approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership at a digital startup. Learners will analyze the impact of management decisions, corporate governance, and the leader's individual conduct on a digital media business' ability to protect its business and meet its obligations to stakeholders.
Statistics for Strategic Decision MakingIt’s all about the numbers. This course provides an overview of data analytics and statistics using tools such as Excel to make strategic business decisions. Topics covered include Excel basics, data analysis and exploration, statistical concepts, and business decision making using analytics.
*Availability subject to state regulatory approvals – may not be available in your state.
What You'll Learn
What savvy entrepreneurs need to know.
The Digital Entrepreneurship MBA gives you a solid foundation for future success in an increasingly digital business world.
LEADERSHIP. Inspire, motivate and build soft skills in your employees. Create a strategy that builds (and delivers) competitive advantages. Use data analytics to make strategic business situations.
ENTREPRENEURSHIP. Organize and grow the financial and procedural operations of a digital media business. Cultivate operational, sales and marketing skills. Develop and take digital sites and products to market.
MARKETING AND BRANDING. Create marketing and PR strategies to grow digital businesses. Polish your brand using social media. Apply ethics when making digital business decisions. Close business deals successfully.
FINANCE AND ACCOUNTING. Explore how the U.S. and global economy can impact digital businesses. Grasp basic financial principles and create (and understand) financial reports. Raise capital for digital media businesses the right way.
What You'll Learn
10 Steps to Building a Great Start-up
Step 1: Get Business Training
Before you get started, you’ll need to learn the basics. Enrolling in a business program at an accredited university is an ideal way to get the information you need to successfully set up and run your start-up.
Step 2: Create a Plan
As the old saying goes, “If you fail to plan, you plan to fail.” Creating a business plan ensures that you’ve done your homework and can meet your strategic goals and objectives. This plan lays the foundation for your start-up.
Step 3: Choose a Location
You know what they say in real estate: “Location! Location! Location!” You’ll need to determine the best location for your start-up based on your target market, budget, industry research and business needs. Choose with care – this decision will have a significant impact on your success.
Step 4: Secure Your Financing
It takes money to make money. You’ll need to obtain funding for your start-up, whether it’s through self-funding, a partnership, business loans or grants obtained through a bank or other institution, or additional investors.
Step 5: Develop a Structure
There are several types of businesses. Each type has its advantages and disadvantages. You’ll need to choose the right structure to fit your objectives, whether that’s a sole proprietorship, a partnership, a limited liability company (LLC), a corporation or an S corporation.
Step 6: Register Your Name
You won’t go far without a name. It’s necessary to register your start-up under a Doing Business As (DBA) name. You can do so through your county clerk’s office or with your state government.
Step 7: Register for Taxes
You must also register with your state for a tax ID number, worker’s compensation, unemployment and disability insurance. Tax obligations, of course, vary by state and are usually related to employment and income taxes. You’ll register through your state’s registration site. As a business owner, you’ll need to adhere to federal and local tax policies as well.
Step 8: Get Your Licenses
It’s important to obtain several federal and state permits and licenses to legally run your start-up. Be sure to get these in place.
Step 9: Know Your Responsibilities
Being the boss has its perks, but it comes with responsibilities too. You must obtain an Employer Identification Number (EIN), set up records for withholding taxes, comply with employee eligibility verification, register your state’s new hire reporting program, get worker’s compensation insurance, post required notices, file your taxes, set up recordkeeping and keep informed about the latest requirements for being an employer.
Step 10: Find a Mentor
There’s a lot to learn. Why go it alone? You may already have a mentor or know a local businessperson whom you admire. Either way, it pays to build a rapport with an experienced person who can help you in the early stages of your start-up. Someone who has been there already will be a valuable resource for you. Don’t have anyone in mind? Reach out to the Small Business Association for advice or assistance.
BONUS TIP: Use Your Grit
It takes a lot to get a start-up off the ground and bring it to the point of producing profits. You’ll need lots of resilience to deal with early setbacks and frustrations. Your start-up won’t become a success overnight. Hang in there and show your clients and competitors what you’re made of. The biggest predictor of success is your ability to bounce back. Show your grit and be persistent! Remember: When the going gets tough, the tough get tougher.
Admissions and tuition
Requirements for Applicants
- A completed application form
- Proof of completion of a Baccalaureate degree from an accredited college or university
- Official copies of transcripts from all other colleges or universities attended
- Satisfactory performance in at least one of the following areas:
- Graduate Management Admission Test (GMAT) (450 or better)
- Graduate Record Examination (GRE) (1,000 or better)
- A 2.5 undergraduate GPA
- Evidence of graduate potential (interview with a Campus Dean required)
Tuition may differ based on original date of enrollment.
For a full listing of applicable tuition, please click here.
Terms and conditions for MBA – DE Scholarship.
- The MBA concentration in digital entrepreneurship will launch in the summer of 2017 pending regulatory approvals. Please call 866-314-3547 to confirm if your state is approved. Students can still earn their MBA degree after only 10 courses. To earn the concentration in Digital Entrepreneurship, students will have to complete 12 courses.
- Must be a new or readmit student registering for the Summer 2017 quarter in Strayer University’s Master of Business Administration – Digital Entrepreneurship curriculum.
- Value of the scholarship is $500. It has no commercial value and may not be redeemed for cash. The value of the scholarship is applied to the full cost of tuition and fees for the Summer 2017 quarter only.
- Scholarship may not be awarded to employees of Strayer University or Strayer Education, Inc., or any household members of such an employee.
- Must meet all admissions standards for Strayer University graduate programs and for the specific curriculum.
- Students enrolled through JWMI, Strayer @ Work, NYCDA, or Verizon Wireless are not eligible.
- Cannot be applied to prior balances.
- May not be combined with other scholarships or offers.
- Scholarship is void in states where the Master of Business Administration – Digital Entrepreneurship curriculum is not approved.
- If the student withdraws from the course or does not show up for the course, the scholarship will be forfeited.
- The scholarship is offered at Strayer University’s discretion.