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Course Content

You’ll learn through videos shot by Cheddar, one of Fast Company’s Top 10 Most Innovative Companies in Media in 2017 & 2018. You’ll watch selected lectures delivered by Cheddar founder and CEO Jon Steinberg from the trading floor of the New York Stock Exchange. And you’ll engage with assignments and case studies featuring innovative companies such as Apple and Tesla.

There’s a lot that goes into managing a high growth digital startup. This course will provide valuable information related to how to organize and grow the core financial and procedural operations of a digital business. Topics covered include an overview of people management, organizational design, sales, social media marketing, competition, funding methods, metrics, contracts/legal and when to sell a startup.

Day-to-day-operations at a digital company are fast-paced. This course will provide an overview of the operational, sales and marketing skills specific to a digital business. Topics covered include digital platforms, industry trends, operating a distributed company, analytics and optimization, video, social media management, digital advertising sales, and client management/reporting.

You’ll need talent and technology to ensure that your digital business is a success. This course will provide an overview on how to develop and take a digital software, media site or product to market. Topics covered include landscape analysis, product design and description, production, project management, launch, key metrics, monetization, fostering feedback, product improvement, and business growth/development.

As a digital entrepreneur, you’re never far from marketing. This course will delve into creating Marketing and PR strategies to grow your digital business. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media, and creating a buzz. An overview of SEO, Analytics, ROMI, and formulating Marketing and PR plans will be included as well.

It takes funding to develop and grow your startup. This course will discuss methods to raise capital for your digital business. Topics covered include identifying key players, venture capitalists, negotiation, financing stages, convertible debt, the term sheet, the capitalization table, letters of intent and associated legal implications.

You are leading the way at your digital startup. This course introduces strategies to inspire, motivate and build soft skills, grit and resilience in your employees. Topics covered include talent development, fostering professionalism, followership, teamwork, grit, growth mindset, critical thinking and decision making.

Learn to think like a digital business CEO. Discover how to create a strategy that builds competitive advantage, and lead your team to deliver it. Topics covered include strategic thinking, business strategy formulation, creating new markets, gaining competitive advantage, advertising, competing, business development and growth.

You are the most important brand. This course will introduce methods to boost your communication skills and personal brand in a digital business setting using a variety of tools such as video, Skype and social media platforms like LinkedIn and Twitter. Topics covered include thought leadership, brand development, presentations, content curation, company/group interactions and trending topics.

This course demonstrates how the U.S. and global economy function and how they impact your digital business. Topics covered include the power of markets, economic incentives, productivity and human capital, financial markets, government and political influence, the Federal Reserve, trade, and globalization.

Understanding financial concepts from board room basics to Wall Street wisdom is crucial at your digital startup. This course will provide an overview of key financial principles, statements and reports. Topics covered include financial concepts and analysis, the stock market, mergers and acquisitions, and financial statement development and evaluation.

Understand how to apply ethics and evaluate the legal environment when making business decisions in the digital age. This course reviews approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership at a digital startup. Learners will analyze the impact of management decisions, corporate governance, and the leader's individual conduct on a digital business' ability to protect its business and meet its obligations to stakeholders.

It’s all about the numbers. This course provides an overview of data analytics and statistics using tools such as Excel to make strategic business decisions. Topics covered include Excel basics, data analysis and exploration, statistical concepts, and business decision making using analytics.

Availability subject to state regulatory approvals – may not be available in your state.